Events, announcementsand milestones.
Follow the moments shaping Kitty Kat Coin—from racing and esports to partnerships, community events and global appearances.
Events & announcements
The 2024 program
A calendar of KATS appearances across esports, racing, fashion, charity and luxury events.
12 updates
Game Expo
Dubai
Jeremy's Heroes charity event
Canoe Brook Country Club, New Jersey
A 9/11 remembrance event.
Kitty Kat Coin in EuroNASCAR
Miami Swimwear Week
Discussions with a major designer regarding Kitty Kat merchandise and branding.
Belmont Stakes horse race
Saratoga, New York
NASCAR Pocono Xfinity race
Rand Luxury and Exotic Car event
The Hamptons, New York
Norwalk Yacht and Boating Show
Norwalk Cove Marina, Connecticut
NASCAR Talladega with Gase Motorsports
Thanksgiving KATS Esports tournament
Hosted by KATS Esports. Details to follow.
Bitcoin Conference
Nashville
Announcements
What KATS is building next
Current work across esports infrastructure, sponsorships, collegiate outreach and national programs.
5 updates
FanDuel and a Charlotte gaming club
Discussions with FanDuel regarding esports in North Carolina and the process of starting a local gaming club in Charlotte. The program would begin with NASCAR and iRacing before expanding into other esports states.
EuroNASCAR sponsorship
Sponsoring German race team 3F Racing, owned by Dennis Hirtz, with Ryan Vargas driving at Vallelunga, Italy, north of Rome, on May 18 and 19, 2024.
KATS Esports platform and tournaments
Finalizing the domestic and global launch of the KATS Esports platform and KATS tournaments.
Collegiate representative group
Forming a collegiate representative group for the KATS Esports launch marketing program.
National esports initiative
Discussing a national esports initiative for KATS Esports.
Past events from 2023
A year on the move
Highlights from fashion, motorsports and international community appearances in 2023.
8 updates
Miami Swim Week appearance
Miami, Florida
NASCAR at Pocono Raceway
Long Pond, Pennsylvania
Sponsored Hailie Deegan and car #13 in the Truck Series.
NASCAR at Richmond Raceway
Richmond, Virginia
Sponsored Derek Lemke, with Natalie Decker, and car #33 in the Truck Series.
Hamptons Concours event sponsorship
Bridgehampton, Long Island, New York
A Ferrari, Porsche and Louie XIII event.
New York Fashion Week sponsorship
New York City
Potential NASCAR sponsorship at Homestead-Miami Speedway
Homestead, Florida
Potential return sponsorship of Hailie Deegan in the Truck Series.
Potential NASCAR Race of Champions sponsorship
Phoenix Raceway, Avondale, Arizona
Bahamas Caribbean Grand Prix IFBB Pro Am event
Nassau, Bahamas
Ecosystem announcements
Partnerships, products and possibilities
The broader KATS roadmap spans gaming, payments, hospitality, sustainability, racing and global partnerships.
14 updates
E-sports gaming platform
The upcoming platform will include iRacing tournaments with NASCAR drivers racing against one another. Planning for the inaugural Kitty Kat tournament includes league tournaments and prize purses, starting domestically before exploring international opportunities and greater global connectivity.
KATS Studios
The upcoming debut of KATS Studios and its business-to-business engagement interface will be shared in future announcements.
Payment systems
Growth discussions include third-party payment systems and possible payment gateway engagements with BitPay and SAPX.
Casino integrations
Discussions with domestic and international casinos are exploring KATS E-sports platform integrations at select locations, including Mohegan Sun.
Hailie Deegan engagements
Planning new engagements with Hailie Deegan.
Expanded platform availability
Discussions with Coinstore, VTrader.io and other platforms aim to increase KATS availability.
Sponsorship and merchandising
Continuing sponsorship and merchandising of the Kitty Kat brand through the end of the year.
KATS Racing Game and Kitty Kat Island
Working on a KATS Racing Game and a leasing arrangement with a metaverse counterpart for Kitty Kat Island and a virtual reality experience.
AI and ESG partnerships
New partnerships include artificial intelligence company Verb Co. and Offset Crbn, a carbon-credit markets company, for innovative ESG solutions worldwide.
Formula One sponsorship
Exploring a potential Formula One sponsorship for the Las Vegas race.
Horse racing opportunities
Discussing additional horse racing opportunities.
Hospitality and global development
Exploring a hotel and casino resort collaboration with a major brand in Costa Rica, including a branded E-sports and gaming lounge and virtual reality spa. Additional discussions with Da Vinci Design and Development Group cover an office tower and retail complex in Dubai to advance global connectivity.
High-end yacht transactions
Discussions with Fairline Yachts and Total Marine Boating aim to facilitate cryptocurrency transactions for high-end boat and yacht sales, leasing and chartering. A presentation is also being prepared for the American Yacht Owner's Association.
Success Beyond Game Day
Engagement with the Success Beyond Game Day program and its founder, former D1 athlete and Fortune 100 leader Samantha Card.
Past events from 2022
Where the story began
The first full year of Kitty Kat Coin appearances across motorsports, crypto, fashion and major sporting events.
25 updates
Partnership reveal at the NASCAR Hall of Fame
Charlotte, North Carolina
NASCAR at Daytona International Speedway
Daytona, Florida
NASCAR at Atlanta Motor Speedway
Hampton, Georgia
Miami NFT Week at Mana Wynwood Convention Center
Miami, Florida
Bitcoin 2022 at Miami Convention Center
Miami, Florida
NASCAR at Martinsville Speedway
Martinsville, Virginia
eMerge Americas at Miami Convention Center
Miami, Florida
NASCAR at Talladega Superspeedway
Talladega, Alabama
NASCAR watch party hosted by Crypto Corridor
Wynwood Marketplace, Miami, Florida
Formula 1 Miami Grand Prix
Miami International Autodrome, Miami Gardens, Florida
Preakness Stakes at Pimlico Race Course
Baltimore, Maryland
Kitty Kat Coin 200 Southern Bounty Series
Bennettsville, South Carolina
Mud bog races.
NASCAR at Charlotte Motor Speedway
Charlotte, North Carolina
Discover Jazz Festival
Downtown Burlington
Belmont Stakes at Belmont Park
Elmont, New York
NFT.NYC Conference 2022 at Marriott Marquis Times Square
New York, New York
The World Games 2022 at Barber Motorsports Park
Birmingham, Alabama
NASCAR at Atlanta Motor Speedway
Hampton, Georgia
Miami Swim Week 2022 at SLS South Beach
Miami Beach, Florida
NASCAR at Pocono Raceway
Long Pond, Pennsylvania
New York Fashion Week 2022
New York, New York
NASCAR at Texas Motor Speedway
Fort Worth, Texas
NASCAR at Las Vegas Motor Speedway
Las Vegas, Nevada
Formula 1 United States Grand Prix
Circuit of the Americas, Austin, Texas
NASCAR at Phoenix Raceway
Avondale, Arizona
